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Research papers

Give research a chance

This paper examines the nature of marketing communications and the research mechanism allied to this area, and suggests that the essence of effective communications/communicating is seldom practiced by either marketeers or many researchers, in spite...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Neil McPhee
September 19, 2004
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Citation

McPhee, N. (2004a, September 19). Give research a chance. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/give-research-a-chance


Research papers

Reality TV and the growth of ethnographic/qualitative research - coincidence or context?

All research and media exist by definition, like everything else, in context. The cultural shaping of (expectations) of methodologies, presentations, analytics, and values is not a surprise and while it is easy to deride the trivialisation brought...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Author: Neil McPhee
April 18, 2004
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Citation

McPhee, N. (2004a, April 18). Reality TV and the growth of ethnographic/qualitative research - coincidence or context?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/reality-tv-and-the-growth-of-ethnographic-qualitative-research---coincidence-or-context-


Research papers

Gender differences and their importance to qualitative research

The paper seeks to review and assess whether there are differences between male and female respondents and their communications modalities which would suggest that the ways in which we recruit and interview qualitative samples should be modified, or...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Neil McPhee
November 10, 2002
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Citation

McPhee, N. (2002a, November 10). Gender differences and their importance to qualitative research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/gender-differences-and-their-importance-to-qualitative-research


Research papers

Using qualitative research to assist a B2B client's commercialisation strategy

This paper examines the requirements for and issues occurring in designing and conducting research in a B2B (non-fast moving consumer goods) environment, and for non-researchers, on an international and qualitative research project. It examines the...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Author: Neil McPhee
Company: MSS Research
October 28, 2001
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Citation

McPhee, N. (2001a, October 28). Using qualitative research to assist a B2B client's commercialisation strategy . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/using-qualitative-research-to-assist-a-b2b-client-s-commercialisation-strategy-